Advertising is a means of persuading masses to purchase the commercial products and services through print or visual media. It’s almost every day that we read and view advertising messages in newspapers, magazines, radio and television or other media such as mobiles and websites which make great impact on the minds of people. I am sure you can think of innovative commercial advertisements right now that have left a mark in your memory, or even tempted you to try the product, be it for the product or the celebrity endorsing it, or just the advertisement concept. The art of creative messages to sell is so strong, it influences the potential buyers to a great extent. Mark Twain has rightly said, “Many a small thing has been made large by the right kind of advertising.”
Advertising is a highly competitive market. Due to economic liberalization in India coupled with the changing social trends, advertising industry has shown speedy growth in the recent time resulting in the emergence of numerous ad agencies. It is a booming business in India with crores of turnover. Obviously the field of advertising and publicity industry has generated many job opportunities for young people. According to a recent survey, lakhs of people are presently working in the advertising and publicity industry and the demand is constantly growing.
A career in advertising is a lucrative job. If you feel that you are creative, imaginative, have a flair for writing, communication skills and the ability to translate ideas into a visual format, the field of advertising is most suitable for you. Advertising agencies prefer highly creative and talented individuals who can think independently. The crux of advertising is effective communication. Working in an advertisement company will give you opportunities for showing your skills and you will be paid handsome pay packets too. There are openings in newspapers, journals, magazines, commercial section of radio or television, market research organizations and so on.
Eligibility Criteria :
10+2 in any stream.
Undergraduate Courses:
* BFA (Commercial Art / Fine Arts)
* BA (Advertising)
* BA (Advertising and Public Relations)
* Diploma in Advertising & PR
* Post-graduate Diploma in Advertising & PR
Course Curriculum for Advertising
There are many courses through which candidates can enter the field of advertising. Some such courses include:
Advertising Courses
| Bachelor of Journalism and Mass Communication | Bachelors in Media Management |
| BA Advertising and Brand Management | BA Advertising |
| BA Advertising and PR | BA Advertising, Sales Promotion and Sales Management |
| Post Graduate Diploma in Advertising | Diploma in Public Relations and Advertising |
| Diploma in Advertising and Marketing Communication | Diploma in Advertising (Public Relations and Business Studies) |
Given below is an overview of subjects taught in two popular advertising courses – BA Advertising and Post Graduate Diploma in Advertising:
BA Advertising Course Curriculum
| Communication & Communication Theories | History of Advertising & Journalism |
| Media Laws & Ethics | Creative Writing |
| Professional Communication & Technical Writing | Regulation in Advertising & Public Relation |
| Development Communication | Introduction to Advertising |
| Advertising Concepts & Visualization | Still Photography |
| Editing (Print) | Contemporary issues in Media |
| Introduction to consumer Behavior | Introduction Web Journalism & New Media advertising |
| Ownership Pattern in Print Media | Layout Design & Printing |
| Ad Copy Writing | Introduction to Advertising Research |
| Communication Research | Photo Journalism |
| Ad Campaign & Media Planning |
Post Graduate Diploma in Advertising Course Curriculum
| Introduction to Communication | Introduction to Advertising |
| Principles of Public Relations | Creating Advertisements |
| Advertising & PR | Media Planning |
| Communication Theory and Research Marketing | Advertising: Principles, Concepts and Management |
| Digital Public Relations and Corporate Communication | Oral and Visual Communication |
| Production techniques and Methods | Advertising, PR and Marketing Research |
| Creativity and Campaign Planning | – |
Job profile:
- Advertising manager
- Sales manager
- Public relations officer
- Creative director
- Copy writer
- Visualiser
- Animator
- Photographer
- Marketing manager
Professional Institutes :
- Indian Institute of Mass Communication, New Delhi www.iimc.nic.in
- Mudra Institute of Communications (MICA), Gujarat. Web: www.mica-india.net
- Narsee Monjee Institute of Management Studies, Maharashtra, Web: www.nmims.edu
- Xavier’s Institute of Communication, Maharashtra, Web: www.xaviercomm.org
- Symbiosis Institute of Media and Communication, Maharashtra, Web: www.simc.edu
Other Institutes :
Bharatiya Vidya Bhawan, New Delhi , https://www.bvbdelhi.org/
Punjabi University, Punjab , http://www.punjabiuniversity.ac.in/
Madras Christian College (MCC), Tamil Nadu , https://www.mcc.edu.in/
University of Delhi, Delhi , http://www.du.ac.in/du/
Maharshi Dayanand University (MDU), Haryana , http://mdu.ac.in/
The National Institute of Advertising, New Delhi , http://www.niaindia.org/
Placements :
Major media houses and advertising agencies across the world.
